Approved templates

WhatsApp Business enforces strict rules: beyond the 24-hour window from the customer's last message, you can only write using templates approved by Meta. It's an anti-spam protection, but it's also a powerful tool for proactive communications.

When templates are needed

• Reminders for appointments or scheduled bookings
• Order or shipping confirmations
• Marketing campaigns to a contact list
• Alerts about hour or service changes
• Invitations to reviews or surveys

Template categories

• Utility. Confirmations, reminders, transaction updates. Fast approval, low cost.
• Marketing. Promotions, campaigns, news. Requires explicit customer consent. Higher cost.
• Authentication. OTPs and verification codes. More technical use case, less common for hospitality businesses.

Creating a template

1. 1

   Write the text

   Use variables in braces for dynamic values, with a name or a number: 'Hi {{first name}}, your booking on {{date}} is confirmed.' Meta receives them as {{1}}, {{2}}, in the order they appear. “Insert placeholder” adds the next number with its digits selected: type a name over them, then press Enter or → to keep writing after the braces.

2. 2

   Add optional elements

   Quick reply buttons (e.g. 'Confirm', 'Cancel'), links, images, or attached documents. A link button can have a dynamic last part: choose "Dynamic", write the first part of the address and an example value for Meta, and the last part is filled in for each recipient in campaigns and workflows.

3. 3

   Submit for approval

   Execus submits the template to Meta for approval. It usually takes from a few minutes to 24 hours.

4. 4

   Use the template

   Once approved, the template is available in chat, automations, and campaigns.